15 May 12
It’s not about technology. It’s about psychology. The digital world is changing rapidly. The average consumer is tech-savvy and knows exactly what they want. Tailored copy, previously read, is now scanned. Banner ads are seldom given a second glance. Most …
27 Apr 12
If you can’t beat them, why not buy them On April 10th the world woke up to a flood of announcements in their social feeds, inboxes and mainstream news sources. Facebook had acquired Instagram, the popular photo sharing mobile application …
16 Apr 12
I love looking at campaigns and sites that have been advertised while I’m travelling overseas. One brand that I’m always fascinated with is Nike. It’s interesting to see what they are doing and see how they are pushing the boundaries. …
12 Apr 12
One of the hot topics from ad:tech San Francisco was marketing attribution. Everyone was talking about it, but very few people were doing it. Two reasons for that: Time and Effort. To get it right it takes a lot of …
11 Apr 12
Nielsen recently released their Q3-Q4 2011, US Digital Consumer Report. As per all Nielsen reports, the results are pretty mind-blowing. As a proud Gen-Y’er, I grew up on technology. Ironically, my parents refused to own a television, so naturally I …
10 Apr 12
In 2011, Google released as study showing the synergistic effects of SEM and SEO. According to the study, 89% of clicks from search ads are incremental. That is, if you removed the search ads, 89% of the clicks WERE NOT …
04 Apr 12
Absolutely – the time invested in attribution is worth every second you spend in it. Marketing attribution is all about making better decisions and understanding customers more, so why don’t more clients and companies do it? Because it’s hard and …
30 Mar 12
This morning Dominique was a guest panelist for “How business & technology are changing opportunities for women”, an International Women’s Day breakfast hosted by Good Return. Dominique, along with two other influential businesswomen, Rebekah Campbell founder of Posse and Nedahl Stelio, founder of CocoLee.com.au, spoke …
19 Mar 12
How often do you walk into a shop, pick up a basket, and place items in it, only to drop it on the floor and leave? Not sure about you, but I’ve never done it. I have, however, placed …
15 Mar 12
Telling your BRAND story with a new kind of profile There’s been much talk in the past few weeks about Facebook’s launch of Timeline. Until recently, this was only available for personal profiles, however Facebook have begun the roll out …
14 Mar 12
Exec Summary Mobile optimised websites are a must do in 2012. Mobile usage is increasing massively – half the Australian population owns a smartphone. Males dominate mobile commerce, but not by much. Males are more likely to shop on their mobile …
15 Feb 12
I admit it. I was very slow to jump on the Twitter bandwagon. Like, 2011 slow. And ever since, I’ve regretted not signing myself up sooner. When I heard of Pinterest, I wanted to do a little research before I …
